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How do I determine the Appropriate Classes for my Trademark?

Posted by Dragan Dan Ivetić | Mar 07, 2024 | 0 Comments

When it comes to protecting your brand, trademarks play a vital role in establishing your unique identity in the marketplace. So, once you have made the decision to apply for a federal trademark, one of the first decisions that you have to undertake is to determine what classes of goods and/or services you want to seek to protect.  This is a stage where many business owners are stymied and stumped.  All too often, people don't understand the significance of this decision, let alone how to accomplish it.   

What is a "Common-Law" Trademark?

Posted by Dragan Dan Ivetić | Feb 16, 2024 | 0 Comments

Using an 'unregistered' mark in commerce by a business for some years in a specific geographic region can develop into a "common-law" trademark.  This term refers to trademarks that have neither been registered federally (USPTO) nor in any state's trademark registry.  Such a designation denotes t...

Should my Trademark Claim Color or Not?

Posted by Dragan Dan Ivetić | Jul 30, 2023 | 0 Comments

Is your Logo in color? So, let's say you have a great logo that is very unique and you are proud of. You invested in a professional graphic designer to get that logo just right and to your liking, and now you are ready to protect your valuable brand by seeking trademark protection for your shiny,...

How long will it take to Trademark my Brand?

Posted by Dragan Dan Ivetić | Jul 18, 2023 | 0 Comments

When can I expect my Trademark to issue? A very frequently asked question by trademark clients is, "How long will it take?" Invariably, obtaining a trademark for their precious Brand is of the utmost importance to every small or medium business owner. Many are misled by the promises of online sit...

Do I Need an Attorney for a Real Estate Closing?

Posted by Dragan Dan Ivetić | Oct 25, 2022 | 0 Comments

I have heard people, even my own family members, insist that you do not need a lawyer if you are simply buying or selling your home in Illinois. The reasoning is that these transactions are commonplace and that the bank, real estate agent, and title company provide sufficient protection for eithe...

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