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Strategic Insights: Preparing for the Upcoming Trademark Fee Increases

Posted by Dragan Dan Ivetić | Apr 06, 2024 | 0 Comments

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It is going to get more expensive to file a Trademark in 2025

Strategic Insights: Preparing for the Upcoming Trademark Fee Increases

The landscape of trademark law is constantly evolving, and with it, so are the costs associated with securing these vital intellectual property rights. An impending change that has caught the attention of businesses and legal professionals alike is the anticipated surge in trademark filing fees set for Fiscal Year 2025. The fee increase, announced via a recent post on the Federal Register,Federal Register has been in the works for some time, after first being discussed in 2023.

In this article, we'll unpack the significance of this increase, and provide strategic advice for those considering trademark applications.

The Importance of Filing Early

If you're wavering about the decision to file a trademark application, this fee hike might just tip the scales to convince you to take action and pull the trigger. Filing before the increase not only saves costs but also secures your trademark rights sooner, an essential move for shielding your brand's identity and value. Companies planning to expand their trademark portfolios or those eyeing brand protection strategies should act expeditiously.

In addition to the financial benefits, filing early also has legal advantages. The first person or entity to file an application for a particular trademark is usually granted priority of rights, giving them significant leverage in disputes over similar marks. Therefore, acting promptly could give you a competitive edge in the marketplace.

The Proposed Fee Increase

The U.S. Patent and Trademark Office (USPTO) has proposed a hefty increase in trademark filing fees. The rationale for this uptick is that it's been nearly three years since the last fee adjustment; hence an increase is necessary to maintain the USPTO's operations. Additionally, this move aims to simplify the fee structure and reduce the agency's backlog of pending applications (which has prolonged the trademark application process to over 14 months). The proposed changes include eliminating some fees while increasing others.

For many brands and businesses, the most significant changes will be the increased filing fees for new applications across the board, as well as increased fees for ITU (intent to use) applications, and post registration maintenance fees for renewals.

The USPTO Trademark Office has ample justification for the increases. The USPTO estimates that its trademark operations will cost $594 million in FY 2025. The existing fees simply cannot sustain such operational costs, hence the rationale behind the hiked fees.

How to Prepare for the Fee Increase

If you're considering trademark registration, there are several things you can do now to prepare for the potential fee increase. Firstly, consult with a trademark attorney to assess the impact of the increase on your specific circumstances. They can help you understand what fees will be affected and how much they may increase based on your current or future trademark portfolio.

Next, consider filing any pending applications or renewals before the proposed fee increase goes into effect. This not only saves costs but also secures your rights sooner.

How Will This Impact Your Business?

For businesses already facing budget constraints, this potential fee increase may be unwelcome news. However, it's essential to recognize that trademark protection is a crucial aspect of brand building and safeguarding your company's assets. Trademark registration provides valuable legal rights and protections against infringement and counterfeiting, making it a necessary investment for businesses of all sizes.

Moreover, the proposed changes to the fee structure may ultimately benefit businesses by streamlining and simplifying the process, reducing backlog, and increasing efficiency at the USPTO. This could result in faster turnaround times for applications and improved overall trademark protection.

While the proposed fee increase may seem daunting at first glance, it's important to understand the rationale behind it and how it could ultimately benefit businesses in the long run. By taking proactive steps now, such as consulting with a trademark attorney and filing pending applications or renewals before the fee hike, businesses can prepare for and mitigate any potential impacts on their budget.

Staying Informed and Taking Action

It's crucial for businesses to stay informed about changes in the trademark landscape, including updates to fees and regulations. This can help businesses make informed decisions that align with their goals and budget constraints.

Additionally, seeking guidance from a trademark attorney can provide valuable insights into how these changes may affect your specific circumstances and portfolio. A trademark attorney can also assist with navigating the application process and identifying potential cost-saving strategies.

While the proposed trademark fee increase may be met with initial resistance, it's important for businesses to understand the bigger picture and consider how it could ultimately benefit their brand protection strategy. By staying informed and taking proactive measures, businesses can prepare for and mitigate any potential impacts on their budget while continuing to prioritize the protection of their valuable trademarks.

Overall, the proposed fee increase at the USPTO highlights the ongoing need for businesses to stay vigilant and proactive in protecting their intellectual property. With proper preparation and guidance, businesses can navigate these changes and continue to safeguard their brands for years to come.

So, while change may be inevitable in the trademark landscape, staying informed becomes all the more important for any business owner.

Trademarks—A Company's Most Valuable Asset

In many instances, a company's trademark isn't just a facet of its intellectual property—it's frequently the most significant asset it holds. A trademark embodies the entire customer experience, encapsulates the brand's ethos, and distinguishes it from competitors. Protecting this asset is not merely advisable but critical to a company's long-term success and market positioning.

Eligibility for Amazon Brand Registry

Today's digital marketplace dominance underscores another lesser-known but crucial benefit of holding a registered trademark—the eligibility for Amazon's Brand Registry program. This status not only affords enhanced protections on the Amazon platform but also enables access to advanced marketing tools, analytics, and more, giving trademark holders the upper hand against infringement and unauthorized sales.

The Brand Registry program requires you to have a pending trademark application for your product in order to apply. In the US, that means you need to have filed your trademark application with the United States Patent and Trademark Office (USPTO). This can be done electronically through the [USPTO's Trademark Electronic Application System (TEAS)](

Strategic Advice for Trademark Applicants

Considering the implications of this fee increase, it's imperative for trademark applicants to take a strategic approach to their filings. Here are some tips to help you navigate through the changes and make informed decisions:

  1. File Early: As mentioned earlier, filing before the fee hike can save you significant costs in the long run. Don't delay starting your trademark application.
  2. Conduct a Comprehensive Search and obtain a Clearance Opinion: With increased competition and online presence, conducting a thorough search for potential conflicts is more crucial than ever. This step will help you avoid costly rejections or legal disputes down the line.
  3. Work with an Experienced Attorney: While it may be tempting to cut corners and save costs, working with an experienced trademark attorney can greatly increase your chances of success and ensure the strongest protection for your brand.
  4. Consider Global Trademark Protection: If you plan to expand your business internationally, it's essential to secure trademark protection in other countries as well. The cost may be higher, but it will provide greater security and prevent infringement on a global scale.
  5. Monitor Your Trademark: Once your trademark is registered, it's important to regularly monitor for any potential infringements. This will allow you to take swift action against any unauthorized use of your brand.
  6. Utilize Amazon's Brand Registry Program: As discussed earlier, enrolling in Amazon's Brand Registry program can provide additional protections and tools for trademark holders selling on the platform.

By following these tips and staying up to date with any changes or updates in the trademark filing process, you can protect your brand and avoid unnecessary expenses. Remember, trademarks are valuable assets for businesses of all sizes, so it's important to take a strategic approach when navigating through the filing process. With proper planning and execution, you can successfully secure and maintain your trademark rights, allowing your business to thrive in the marketplace.

Additional resources for trademark registration and protection include local government agencies, industry associations, and intellectual property law firms. It's also important to stay informed about any changes or updates in trademark laws and regulations.

In conclusion, trademarks are an essential part of building a strong brand and protecting your business from infringement. By following these guidelines and seeking professional guidance when needed, you can ensure the successful registration and protection of your trademark. Don't overlook the importance of trademarks in today's competitive market – take action to safeguard your brand now. Remember, prevention is key when it comes to protecting your intellectual property. Keep these tips in mind and be proactive in maintaining the integrity and exclusivity of your brand. With a strong trademark in place, you can confidently build and grow your business without fear of losing your unique identity. So don't delay, start the trademark registration process today and secure a bright future for your brand! So remember, always prioritize protecting your trademarks – they are not just symbols or words, but valuable assets that represent the hard work, dedication, and success of your business. Keep them safe and enhance the reputation of your brand or business!


With the imminent fee increases, prospective trademark applicants, small business owners, and legal professionals must consider their filing strategies. The time to act is now, ahead of the Fiscal Year 2025 uplift. By moving quickly, businesses can avoid higher costs while securing the protection and benefits that a registered trademark provides.

Remember, a trademark is much more than a legal instrument; it is the quintessential representation of your business in the eyes of your customers and the guardrail that keeps your brand distinct and secure in the marketplace. The adaptation to fee changes is just one component of robust trademark management—stay informed and proactive to ensure your brand stays protected.

For personalized guidance or assistance with trademark applications, consider reaching out to our law firm, where expert counsel and seasoned expertise align to help preserve and protect your brand's legacy.


Please contact our firm for inquiries or further guidance on navigating the upcoming trademark fee increases and developing a tailored strategy for your brand.

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About the Author

Dragan Dan Ivetić

DRAGAN DAN IVETIĆ was born and raised in the Chicago suburbs, and wanted to become an attorney to help people from a young age.  He received a bachelor's d...


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