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What is the USPTO, and what does it have to do with your quest to attain a Trademark?

Posted by Dragan Dan Ivetić | Oct 02, 2024 | 0 Comments

What is the USPTO, and what does it have to do with your quest to attain a Trademark? Small and medium-sized business owners have likely heard that registering their brand as a US trademark is an important step in the process and that a trademark can be the most valuable asset of a company.  However, they likely do not know the ins and outs of the process to attain a trademark and may feel intimidated by a process that seems, at first blush, very technical and daunting.  It does not help that unfamiliar terminology and acronyms are used by resources and attorneys alike, which confuses people.  In addition to legal jargon pertaining to trademarks, one of the most common sources of confusion is when business owners hear about the USPTO.  That acronym stands for the United States Patent and Trademark Office, a governmental entity in charge of both Patents and Trademarks. But for those seeking trademarks, you do not need to be scared off nor concerned about the patent side of things.  The patent side of the USPTO and the trademark side function separately and thus a trademark applicant need only be concerned with the USPTO's Trademark Office.  The USPTO oversees the examination and registration and thus can be a vital ally for entrepreneurs, startups, and small business owners looking to protect their intellectual property.

How Long Does a Trademark Last?

Posted by Dragan Dan Ivetić | Sep 13, 2024 | 0 Comments

How Long Does a Trademark Last? If you are an entrepreneur, small/medium business owner, content creator, or founder, you likely know that your "brand" is one of the most important assets that needs to be protected.  You have probably heard about trademarks, and know that the process is undertaken via the Trademark side of the USPTO, and that, though technical in nature, it can be undertaken without an attorney.  But, do you know how long a trademark lasts?  More importantly, do you know what if anything needs to be done by you to keep that trademark registration valid?  If the answer is "I don't know" - don't worry, because most people do not know the answer.  If you would like to find out, this article will assist you. 

How E-Commerce Merchants Can Qualify for the Amazon Brand Registry

Posted by Dragan Dan Ivetić | Jun 16, 2024 | 0 Comments

How E-Commerce Merchants Can Qualify for the Amazon Brand Registry E-commerce has become one of the fastest-growing industries over the last decade.  Consumers are more likely to order items online from the comfort of their homes more so than in prior years.  While the number of e-commerce platforms and marketplaces has grown steadily, the most popular and famous platform and marketplace,  Amazon, has become more or less a household name. From a website selling books, Amazon has now become one of the leading e-commerce platforms for selling any and all types of products online. For an e-commerce merchant, getting their brand on the Amazon Registry and marketplace can be very lucrative (since each year, several billions of dollars in revenue are generated from sales via Amazon). While being on the Amazon Brand Registry is not a guarantee of success, it can catapult merchants in the right direction.  Therefore, it is unsurprising that many merchants desire to get their brands listed on Amazon.  However, the process of getting accepted into the Brand Registry can be confusing, frustrating, and time-consuming for small business owners and e-commerce merchants. This article will explain the process and provide insights into how a trademark attorney can make all the difference in helping you get started with the Amazon Brand Registry.

Trademark Wars: Federal vs. State Registration Explained

Posted by Dragan Dan Ivetić | Apr 14, 2024 | 0 Comments

Trademark Wars: Federal vs. State Registration Explained Did you know that you have a choice between State and Federal trademark registration? Which is better for your particular business? What are the costs of each? As a business owner, navigating the multifaceted world of trademarks can often seem like engaging in a complex strategic game, one that requires savvy decision-making to protect your brand effectively. Understanding the difference between state and federal trademark registration is critical for creators, startups, and small business owners alike. But why choose one over the other, and what are the implications of your choice? This blog post will unpack the distinctions between state and federal trademark registrations, articulate their respective benefits, and provide insight into which might be the best choice for protecting your creative or commercial endeavors. It will also highlight the potential impacts on your brand's security, and the legal ramifications of each option.

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