How Long Does a Trademark Last? If you are an entrepreneur, small/medium business owner, content creator, or founder, you likely know that your "brand" is one of the most important assets that needs to be protected.  You have probably heard about trademarks, and know that the process is undertaken via the Trademark side of the USPTO, and that, though technical in nature, it can be undertaken without an attorney.  But, do you know how long a trademark lasts?  More importantly, do you know what if anything needs to be done by you to keep that trademark registration valid?  If the answer is "I don't know" - don't worry, because most people do not know the answer.  If you would like to find out, this article will assist you. 

How to Transfer Ownership of a Trademark when You Re-Brand or Sell your Business Whether you are a large company or a small company, your US trademark is one of your most valuable assets. It represents your brand's identity and distinguishes your products or services from those of your competitors. But what happens when you need to transfer ownership of your trademark? Since a US trademark is registered, it needs to be treated differently from other company assets. Whether you're selling your business, undergoing a rebranding, or simply reorganizing your company structure, a trademark assignment (ie. recording a properly executed trademark assignment with the USPTO) is a legal process that ensures the new owner's rights in the trademark are made of record. In this article, our goal is to identify the key steps involved in a trademark assignment process, highlighting the legal requirements and best practices to ensure a smooth transition.

Beware of Trademark Scams: A Guide for New Applicants For first-time trademark applicants and those unrepresented by counsel, the world of trademarks can be a complex and daunting process, especially for small business owners eager to protect their brands. What's equally challenging, and perhaps more insidious, is the prevalence of trademark scams and third parties offering misleading and unnecessary services for a fee, all of whom are targeting these very individuals during their trademark application process. In this blog article, we aim to shed light on how these scams operate, what you can do to spot them, and the steps to take to protect your hard-earned money and intellectual property.