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How to Transfer Ownership of a Trademark when You Re-Brand or Sell your Business

Posted by Dragan Dan Ivetić | May 31, 2024 | 0 Comments

How to Transfer Ownership of a Trademark when You Re-Brand or Sell your Business Whether you are a large company or a small company, your US trademark is one of your most valuable assets. It represents your brand's identity and distinguishes your products or services from those of your competitors. But what happens when you need to transfer ownership of your trademark? Since a US trademark is registered, it needs to be treated differently from other company assets. Whether you're selling your business, undergoing a rebranding, or simply reorganizing your company structure, a trademark assignment (ie. recording a properly executed trademark assignment with the USPTO) is a legal process that ensures the new owner's rights in the trademark are made of record. In this article, our goal is to identify the key steps involved in a trademark assignment process, highlighting the legal requirements and best practices to ensure a smooth transition.

Got a Notice of Allowance on your Trademark Application?  Great!   But Now What?

Posted by Dragan Dan Ivetić | May 23, 2024 | 0 Comments

Now What? Obtaining a trademark is crucial for any business owner or entrepreneur who wants to safeguard their brand. However, the process can be daunting for business owners who decide to go it alone without the benefit of an attorney leading the process.  Receiving a Notice of Allowance from the United States Patent and Trademark Office (USPTO) is a key milestone in this process. In this blog article, we'll discuss what a Notice of Allowance entails and guide you through the necessary steps to safeguard your trademark after receiving that notice.  Hopefully, this information will help alleviate some of the stress and confusion revolving around intent-to-use trademark applications.

Understanding Trademark Symbols: The Difference Between ™ and ®

Posted by Dragan Dan Ivetić | May 06, 2024 | 0 Comments

Understanding Trademark Symbols: The Difference Between ™ and ® In the intricate world of intellectual property law, trademark symbols play a crucial role in indicating the status and level of legal protection associated with a brand name, logo, or slogan. The two primary symbols you’ve likely seen alongside brand identifiers are ™ and ®. But have you ever asked yourself - which one is appropriate to use for your circumstances? While they may seem interchangeable at first glance, they signify very different things. This article aims to demystify these symbols, offering clarity on what they represent and how they should be used by businesses. By knowing the correct interpretation and usage of these symbols, you can protect your trademark rights.

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