What Can Be Done to Help the Trademark Application Process Go As Smoothly As Possible? While the process to obtain a trademark registration at the USPTO is an important step in protecting your business's intellectual property and building up your brand as a valuable asset, the process itself can be overwhelming and frustrating for those unfamiliar with it.  The application process itself can be very costly, and if the application is not successful, the money spent is non-refundable.  Likewise, given that the process takes over a year, it can be frustrating to be using your trademark for that entire time before finding out there is a material problem which prevents you from obtaining a trademark registration (or which may even force you to re-brand).  As daunting as the process may seem, various preparations can help make the road to registration less bumpy.  By taking the right steps and avoiding common mistakes, you can make the trademark application process smoother and less stressful. Here's what you need to know.

The Essential Guide to Trademark Clearance Opinions: Why Your Business Needs One In the competitive landscape of modern business, a trademark isn't just a logo or a catchy name; it's the bedrock of your brand identity and consumer recognition. But what happens when you're about to launch a new p...