After you Obtain a Federal Trademark Registration, can you Lose your Rights? Given the importance of trademark rights to every business, whether small or large, many business owners are keenly aware that obtaining a federal trademark registration is an essential goal of their business.  Similarly, whether they try to file on their own, use a non-lawyer DIY service, or seek the assistance of an experienced trademark practitioner attorney, many business owners have been successful in obtaining a federal trademark registration.  However, assuming that the job is done, and that these rights are permanent, many never ask the question of what, if anything can cause them to lose those rights.  Contrary to popular belief, owning a registered trademark isn’t the end of the story. Federal trademark rights can be lost if they aren’t properly maintained or protected, potentially leaving your brand vulnerable. Indeed, a trademark can last a very long time, but only if you stay vigilant and diligent in keeping up with the USPTO's requirements.   This article is meant to assist those business owners who were too shy to ask that important question "After you Obtain a Federal Trademark Registration, can you Lose your Rights?" We will outline the critical ways in which you could lose your federal trademark rights after registration and how to avoid these pitfalls. Stay informed to keep your trademark secure and protect your business identity.