What Qualifies as a Trademark Specimen? Whether you file a US trademark application on Intent-to-Use basis or whether it is already in use, one of the requirements you eventually will have to provide is a specimen proving use. But what is a specimen, and how should you pick one to maximize the chances for a successful registration?  These are just a few of the important and frustrating questions that a first time trademark applicant is faced with.  The answer can be elusive, especially if you have decided to file on your own, without the existence of an experienced trademark attorney. The process does not need to be difficult.  If you understand the concepts and the rules, it is much easier to make an appropriate selection of a specimen.  As always with the trademark process, enlisting the aid of an experienced trademark practiioner attorney can be a very wise investment.  This article will attempt to give an introduction into what can qualify as a specimen for a US trademark application.