Understanding Trademark Symbols: The Difference Between ™ and ® In the intricate world of intellectual property law, trademark symbols play a crucial role in indicating the status and level of legal protection associated with a brand name, logo, or slogan. The two primary symbols you’ve likely seen alongside brand identifiers are ™ and ®. But have you ever asked yourself - which one is appropriate to use for your circumstances? While they may seem interchangeable at first glance, they signify very different things. This article aims to demystify these symbols, offering clarity on what they represent and how they should be used by businesses. By knowing the correct interpretation and usage of these symbols, you can protect your trademark rights.