What is a Trademark Drawing?
What is a Trademark Drawing? You have a brilliant brand name or a stunning logo, and you’re ready to protect it. You did your research and everyone is talking about the necessity to file for a federal US trademark registration to protect your brand. You start filling out your application with the United States Patent and Trademark Office (USPTO), and suddenly you hit a hurdle: the "trademark drawing." No one covered this with you, and you have no idea what you need to submit. It sounds like you need to be an artist, a graphic designer, or hire a sketch artist, doesn't it? But those cost money! Don't worry. In the world of intellectual property, a "drawing" isn't necessarily a hand-sketched image. It is simply the visual representation of the mark you want to register. Getting this part of your application right is critical. The drawing defines exactly what you are claiming rights to. If you submit the wrong format, your protection might be limited, or your application could be rejected entirely. Also, you may not be able to "fix" things if the drawing is wrong (ie. you cannot materially amend the drawing after your application is filed at the USPTO). This guide will break down exactly what a trademark drawing is, the two main types you need to know, and how to choose the right one for your brand.
