What are the Registration and Renewal Requirements for a US Trademark?

What are the Registration and Renewal Requirements for a US Trademark? If you are a business owner in the United States, you probably already know that a US Trademark Registration is a very valuable asset that can protect your company's brand, and/or products and services. A US Trademark Registration can help set you apart from competitors, and provides nationwide recognition and protection of your identity among consumers of your goods and services. Trademark registration gives your business the exclusive right to use your mark within your industry. This means no competitor can legally use a similar name, logo, or slogan that could confuse your customers. The exclusivity provided by a trademark strengthens your market position and builds customer trust. But, knowing all the above, do you know what the process is to attain a Federal trademark registration? More importantly, do you know the process to keep (ie. Renew) such a Federal trademark registration? Very often, a lack of clarity or familiarity with either of these questions can cause a business owner to fail to attain a Federal trademark registration or lose one. The purpose of this short article is to provide an outline of the process and requirements.